There is no doubt that video is one of the most powerful mediums available to marketers today. When used properly, video can help increase brand awareness, engage potential customers, and drive conversions. In fact, a recent study by Wyzowl found that 84% of respondents said they were more likely to purchase a product after watching a video about it.
But while video is an extremely effective marketing tool, it’s also important to remember that it doesn’t exist in a vacuum. In order for your videos to be successful, they need to be properly optimised for search engines – which is where SEO comes in.
In this article, we’re going to take a look at the relationship between video and SEO, and why SEO companies are now recommending that businesses invest in video production in order to take their UX and SEO to the next level.
The first thing to understand is that video and SEO are not mutually exclusive – in other words, you don’t have to choose one or the other. Instead, they work best when used together as part of a holistic marketing strategy.
For example, let’s say you have a website about hiking trails in your area. You could create a blog post about the top 5 hiking trails in your area, and include a video of each trail. This would be an excellent way to use both video and written content to promote your business.
Another example would be if you had a product that you wanted to demo on your website. You could create a video showing how the product works, and then embed it on your website. This would not only be great content for your visitors, but it would also help you to rank higher in search results for relevant keywords.
There are a number of other ways that you can use video and SEO together, but the key point is that they work best when used in tandem. Trying to optimise your videos without also optimising your website is likely to lead to disappointing results.
So now that we’ve established that video production services and SEO go hand-in-hand, let’s take a look at some specific tips on how to optimise your videos for search engines.
The first step is to ensure that your videos are hosted on a platform that is optimised for SEO. The two most popular platforms for hosting videos are YouTube and Vimeo, and both of them offer a number of features that can help with your SEO efforts.
For example, both platforms allow you to add tags to your videos which help to describe their content. These tags are then used by search engines when indexing your video, so it’s important to include relevant keywords that you want to rank for.
In addition, both platforms also allow you to specify a title and description for your video. This is another opportunity to include relevant keywords, so be sure to make use of it.
Finally, don’t forget to include a link back to your website in the video description. This will help search engines to understand where your video is located, and it may also give you a boost in the search results.
Once your videos are hosted on a platform that is optimised for SEO, there are a number of other things that you can do to ensure that they rank highly in the search results.
For example, you should promote your videos on social media platforms such as Facebook and Twitter. This will not only drive traffic to your videos, but it will also help to build links back to your website which is great for your SEO efforts.
In addition, you should also consider submitting your videos to directories such as YouTube and Vimeo. This will give them additional exposure, and it will also help to build links back to your website.
Finally, you should also consider creating transcripts of your videos. This may seem like a lot of work, but it’s actually fairly easy to do using an online service. Transcripts are great for SEO because they allow search engines to index the content of your videos, which can lead to higher rankings in the search results.
By following the tips above, you can ensure that your videos are properly optimised for search engines and that they have a better chance of ranking highly in the search results. However, it’s important to remember that SEO is a long-term strategy, so don’t expect overnight results. Instead
