Quick response (QR) code usage has increased throughout the past years across all industries. Hotels are also diving into technology, finding more seamless ways to service their guests and increase customer satisfaction and engagement. QR codes are one of the most cost-effective technology solutions and are here to stay.
Today we will discuss the use of a QR code for hotels , giving some practical examples, together with information about the best places to place them.
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What can you use hotel QR codes for?
QR code use in the travel and hospitality industry, particularly in hotels, is unlimited. You can use the technology for various purposes, from improving your marketing strategy to increasing customer engagement and providing easy access to specific amenities or services. Here are a few examples of how you can implement QR codes in your hotel.
Improve your marketing strategy
A good marketing strategy is vital for the success of a hotel and for improving customer engagement. But how can you improve it by implementing QR codes?
You can generate QR codes that, when scanned, redirect your customers to an email newsletter subscription form. This approach is beneficial for regular customers who want to stay up-to-date with your latest offers and services. You can include loyalty programs in the newsletters to reward your most loyal customers.
Another idea is to use a QR code to gain more followers on social media, such as Facebook, Instagram and Twitter. More followers and user-generated content on these channels will help your business tremendously gain exposure and attract potential guests.
If your hotel offers day trips, events, conferences or other activities, use a QR code that your guests can quickly scan and get inspired. You will get more interest in your events and generate more revenue because the information flow is uninterrupted.
Food and beverage menus
Room service and hotel restaurants are among the most used hotel services that guests use worldwide. You can use QR codes, so your customers quickly go to an updated menu list, special offers and lunch and dinner ideas. You can include trending drinks and meal offers generated by AI, gathering information on the most popular guest choices depending on the time of day or current season.
Your guests can not only view all meal options and check if they answer their dietary requirements but also place an order without contacting hotel staff directly. The order goes straight to the kitchen staff, and the customer can pay instantly and contactless.
Check-in and check-out
If you are not ready to invest in a native hotel app, you can integrate QR codes that redirect arriving guests to your mobile-friendly check-in web page. This method also works for check-out and service payment procedures.
Include a minimal amount of questions on your web page so people can quickly check in. Such digital processes reduce waiting times at the front desk and minimize personal contact. Your new guests can check in whenever they want, even before arriving at the hotel or on their way there. All that’s left for them to do when they arrive is to enjoy their stay.
Where to place QR codes?
After going through some ideas on how to use QR codes in your hotel, it’s time to discuss where it is best to place them. How will people see them? Using QR technology implies putting the codes in easy-to-see locations. The chosen location will greatly depend on the purpose of the QR code.
In-room QR codes
You can place QR codes in guest hotel rooms for various purposes. The most common ones are contactless door unlocking, ordering room service, connecting to the Wi-Fi network, or collecting your customer’s feedback.
Common areas
You can also place QR codes in common areas and amenities to reach a larger group of people. Examples can be the reception desk, the elevator, conference rooms, etc. You can do this to welcome guests, showcase amenities, promote current and upcoming events, share contact information, and more.
Printed vs. digital
When it comes to QR codes, you have two options – generate them and print them out or share them on digital displays. Printed versions can be bar coasters, wall posters, or notepads inside guest rooms, while the digital versions can be placed on TV and other digital screens, elevator screens and display boards.
