Is there any secret behind some software companies making it while some fail? Although many startups have great products, not all of them are successful, thus ending up in a virtual graveyard. Nevertheless, some of them go on to be successful.
The secret behind successful software companies is a combination of components: hiring quality staff that believe in the company’s product, investing in customer satisfaction, and creating a stellar marketing campaign to target the company’s ideal customer.
Although the first two components are essential, this article focuses on proven marketing ideas that can lead software marketers on the path to success.
7 Marketing Ideas for Software Startups
Table of Contents
1. Making Investments in Inbound Marketing Collateral
A company’s online presence can drive inbound marketing efforts. You can improve your online presence through social media and a great website.
You can only rely on a prospect’s rare response when paying sales reps to make cold calls. Usually, successful software companies get qualified leads by leaning on their inbound marketing presence.
All startups should invest in inbound marketing because it is more efficient for business. Lean operations leverage the automation capabilities of an inbound marketing campaign while using SEO at the forefront of its efforts.
Using SaaS SEO services while practicing an inbound marketing strategy helps in providing value to your website visitors. Also, it helps in creating a scalable and long-term marketing funnel for generating real revenue.
2. Creating Value-Driven Email Marketing Campaigns
Have you considered an email newsletter? Rather than spamming your audience, providing value is the right way to utilize email newsletters.
You can share the good news about your company by using your core customers. Also, including social sharing buttons at the bottom of all your newsletters help your readers share on any social media channel of choice, helping your contact database grow.
Understandably, you will want to share industry news, occasional promotions, and product updates with your leads. However, it is best not to bombard them with such.
Using drip sequences when running email marketing for leads is essential. It helps drive leads to download other content offers or to watch your software’s demo video.
3. Using Keyword-Rich and Page-Supporting Content
When writing consistent content, it is best to link them to your core site pages internally. You can drive qualified traffic from many sources to your site through blogs.
Blog posts are one of the best time investments because they can rank for high-value keywords with the right social media promotion and proper page optimization. It is crucial not to use your blog posts to talk about how great your company is. Instead, your posts should be solution-centered by sharing valuable information
Some solution-centered posts include interviews with your industry thought leaders or proven tactics for growing a business.
4. Incorporating PPC And Display Advertising
Rather than earning visits organically to a site, a simple and cost-effective marketing strategy is to buy such visits, especially for new software companies. Bidding for ad placement in search results is a popular form of PPC advertising.
When using this strategy, it is best to research the right keywords and choose them before placing them in well-organized campaigns. Afterward, you can set up a PPC landing page optimized for converting visitors to leads.
5. Investing in Your Thought Leadership
A helpful way of driving business is to use your website as an educational tool because it provides viewers with valuable information and helps build your brand authority. Another way of getting more readers to check out your company is by linking a YouTube channel to your site or sharing it in your email newsletter. It is best to keep information brief and relevant to avoid boring your potential customers.
6. Keeping Marketing Tactics Humble
Avoid overmarketing yourself because it makes you look arrogant and turns people off. Although setting a precedent for thought leadership is essential in the marketplace, overdoing it turns people off to the company.
Triple checking all your content before releasing them is highly recommended. It is best if a teammate, intimately aware of the appropriate voice for your content, does the cross-checking.
7. Consistently Publishing New Marketing Content
Publishing new content regularly not only keeps you and your team on schedule but is also critical to a software startup’s marketing success. Using a content calendar also helps. You can find a free content calendar by using a google search.
Other software you can invest in include AirTable, CoSchedule, HubSpot, or Curata. Regardless of your chosen route, staying consistent in publishing new content is essential. Furthermore, Google search algorithms love new content because it keeps people engaged on your site and adds value.
Your site will rank better whenever you add more value to your website’s google perception.
Conclusively,
Software companies have great products that can either fail or become successful. Marketing campaigns are essential in determining the success of your software startup. The top marketing ideas discussed in this article can place your software startup on the path to success.
