QR codes, being integrated into business industries nowadays, have become a significant factor in generating more sales in the money-making industry. Many marketers, advertisers and business people have already use it, as a way to get one step ahead from their competitors.
In this new age where everything is done through smartphones like purchasing goods or items, money transactions, online shopping and so on, it is no longer a secret that we are in a world powered and controlled by the dominance of the high-end technology. That’s why, QR codes are crucial to adapt in your business and marketing strategy, as it gives your customers direct access to information and drives more engagement using only their smartphones!
Table of Contents
What is a QR code and how does it function?
A QR (Quick Response) code is generated using the best QR Code generator online. It is a 2-dimensional barcode type and functions the same as barcodes that we see in grocery stores and supermarkets. However, the difference is that QR codes can store various kind of information and is capable of holding much more data. A barcode is only limited to giving you out the numerical value of a product.
How do you decode the information embedded in a QR code?
The information entered in a QR code can quickly be interpreted using only your mobile phones, which makes it convenient and accessible for everybody from all groups of ages. Just open your camera and point it towards the QR code 2-3 seconds, tap on the notification to access the content associated with the QR code.
What is the difference between static and dynamic QR codes?
QR codes have two different types: Static and Dynamic.
Static QR codes do not allow you to edit or update the content behind your QR code once generated. The information is hard-coded and it stays as it is. Moreover, it does not allow you to track the data of scans and the information you can input is limited. Therefore, it is only suitable for business.
However, you can create your Static QR code free of charge. Most QR code generators offer this service like QRTIGER. You can generate as many as you want and your Static QR code will never expire.
Dynamic QR code is the advanced type of QR code that functions in multiple ways. This enables you to modify and change the destination address of your QR code to where it redirects you. Furthermore, it allows data-tracking that lets you uncover valuable and accurate data of your QR code, track the number of scans and shows you data dashboard about:
- The overall scans you get
- Unique visitors
- Average scans per day
- Geographic location of your scanners
- Device type (iPhone/Android)
The plus factor is that, you don’t need to reprint your QR codes even if you change its URL.
Using Dynamic QR codes, you will be able to get insights, analyze and measure the success of your marketing or advertising campaign as this lets you deep dive into the profile of your scanners.
In the QRTIGER a QR code generator with logo you can also connect it to Google Analytics for more powerful tracking and robust analytic results.
What types of QR code features you can create in QRTIGER?
URL QR Code
Create a URL QR Code for your business website. It is an effortless way to drive traffic to your site.
V-Card QR Code
Have your business card upgraded into a more professional way by attaching a QR code to it! This will provide your clients and prospective business partner’s additional information about you. They can connect with your social media accounts instantly like LinkedIn, Instagram, Youtube, Twitter in one scan.
File QR Code
This feature displays PDF, Jpeg, PNG, MP3 or MP4 file directly when scanning your QR code. It’s a convenient way for your audience to also save the information straight on their smartphones. Also, this is useful for cataloging or any other information you like to share.
Social Media QR Code
Allow your customers to follow you right away in all of your social media sites! Upon scanning the social media QR code, it will automatically display all of your social media channels which make it easier for your followers to follow you on different platforms! They don’t have to look over and find your individual social media pages!
H5 Editor
H5 editor makes a straight web page about your products, goods, or services. In simple words, finding more detailed information about your product or what service you have to offer makes it easy for your customers with just a scan! It’s easy to setup and you can edit or update the content of the page at any time.
WIFI QR Code
Create a WIFI QR Code for your business establishment that will give your customers direct access to the internet! They don’t need to type out long passwords anymore. This can create a much better user experience in your bar, restaurant, hotel or even your office space.
App Store QR Code
An App QR code for your website will redirect your customers to the Apple App Store, Android Play Store, or the Amazon App Store to download your application directly when scanned. This can serve as a fantastic mobile app marketing strategy.
Multi-URL QR Code
Multi-URL QR Code is made specifically for businesses who want to run campaigns on a global scale. It allows scanners to be redirected on a particular webpage based on their geographical location. For instance, if a person scans in America, he will be redirected to the English website, or if he scans in Japan, he will land to a Japanese page site.
MP3 QR Code
Link your QR Code directly to a soundtrack and play a song. This can be used for dj’s as for musea that want to add an audio guide next to their artwork. Way more interactive and engaging.
Facebook, Youtube, Instagram, Pinterest, Email
Create a QR Code for your individual social media channels for your business page, this allows you to connect users to a specific social media page that you like to grow.
Use Cases of Dynamic QR codes in Business
Marketing Campaign
The world’s most renowned lingerie company famous for its ‘Angels,’ brought the sex appeal marketing to new heights by incorporating a QR code to its “Sexier than Skin” campaign on display billboards! Once the QR code is scanned, it will redirect the end-user to the brand’s newest lingerie collection! Even guys will be enticed to scan it!
Using dynamic QR codes, you can change the data behind your code even when you’re campaign is running! You don’t need to reprint your codes which save you time and money.
Drives traffic to your website-increase your website traffic by creating a URL QR code that will redirect the scanners on your online business site!
Product Packaging to give further details- there’s no way for you to compact all of the information about your product in one packaging, right? To address this solution, a QR code attached to your goods or items will allow you to encode unlimited and necessary details about your goods. It could contain information like:
- The story of your brand
- Your products benefit
- ingredients of your goods and environmental impact
- Allergies or health warning
- And other unique facts your products have to offer!
Through QR codes, you are helping your consumers understand your product even better and gain their trust.
Product Authentication- The denim jeans company, Diesel attached a QR code to their brand with a call for action ‘Scan for Authenticity’ to protect its brand from fake imitation items. The brand’s initiative also aimed to help customers verify the originality of the product before purchasing it.
Giving Digital Access to Print Media- Why not have your magazines, brochures, or flyers printed with a QR code and provide digital information to your readers instead of having to read long lines of a paragraph? Reading is mostly not appealing to people as they would likely prefer to see a 30 seconds video presentation. Moreover, it is also one way of going eco-friendly by avoiding excessive paper usage. The cosmopolitan magazine did it too by linking the QR code to freebies and bargains for their readers!
Computer and Electronic Gadgets-Lengthy information on paper manuals sometimes tend to be confusing and hard to understand. Provide the essential data about your gadget such as the device specifications, the installation, how to use it properly or a video instruction on how to fix the gadget if it doesn’t function. You can link your QR code to a “How to Video” or label a call for action like “Scan and Solve!”
Speeds up processing order in Restaurants
Restaurants and other food establishments are switching to QR codes that help them fasten customers’ orders. They just simply scan the QR code and place their order which creates a guest-self ordering system.
Important Tip:
Don’t forget to add a call for action on your QR code as you need people to scan it! Add bold statements such as “Scan to watch Video” “Scan to get a freebie” or “Scan for more product details!” It will get more scanning results and will garner a higher conversion rate!
Conclusion:
QR codes have gain popularity in different business sectors as it helps you skyrocket your business at the forefront of the game! Moreover, a QR code can connect with your consumers in a more personal way and gives them a unique experience. It has the capacity to bridge the offline and online world and no need for heavy devices! All you only need to do is take your smartphone out and scan the content of the QR code!
