Table of Contents
SEO: Why Now
In the digital marketplace, you need a way to make sure you are being noticed amongst your competitors. You want your company at the top of the search results and on the first page of results. The only way to ensure success in this is by using SEO or Search Engine Optimization. However, I know you are busy and do not have time to sit in front of a computer, ensuring you have all the right words on your website to put you on the first page and top three results on a search engine.
What Is SEO
SEO is what drives clients and customers to your site. Most people never go past the first page or the top three organic or unpaid primary results in their search. Most people even skip over the paid results to find what they are looking for. The top three to five organic search results are seen as trustworthy and credible. They are considered to be credible because of the wording and language used by these companies. These sites usually use language that is non deceptive to those that are searching. The top sites also prove they understand what searchers are looking for, and they understand their customers’ needs and wants. These sites also keep customers on their site for more extended periods because they stay engaged with the information before them.
To keep customers engaged, you need words that pop out to them. Face it, most people click on a website and skim over what is there and move on to the next site. They strictly want to see what they are looking for and none of the fluff that gets added into the content. These words that draw them in are your keywords. Your keywords can also send customers to different parts of your site, such as your pricing, landing page, or even your company blog if you have one. The longer you can keep a customer or client on your site, the better your chance of converting that one visit to a paying customer. Plus, the more engaged they are, the more likely they are to remember your site. SEO is what also drives traffic to your site. There is a higher percentage of traffic using SEO than social media.
Why Is SEO So Important Now
SEO is more important now than ever. In today’s fast-paced digital marketplace, customers do not want to spend time searching through a long list of search results that may not be what they need. As a society, we expect information to be literally at our fingertips with a couple of clicks. SEO will put you right there where you want to be to get noticed. Getting noticed is half the battle of an online business or driving potential customers to your site.
Once your site starts getting traffic to it, the more customers you will gain. Let us look at it this way; if your business sees five to six customers a day on your site without having it optimized for a search engine, what would happen if you did implement SEO into it? Your numbers would skyrocket, and your company would flourish even more than it is now. Having strong SEO on your site is like adding 100 or more customers to your business. Optimizing your website sets you above your competition and all the new online companies that are emerging. There are currently hundreds of companies that are setting up shop on the internet versus in a building. A digital shop is cheaper on overhead than an actual storefront. Therefore without optimization, you will be buried under your competitors. An agency like Scott Keever SEO in Miami can handle SEO’s logistics for you and leave you time to focus on your business and your customers.
What Makes Up SEO
First, let’s discuss what SEO does not entail. SEO is not the affiliate ads on a site’s page. It is not having additional links to other sites; this will pull business from yours. It is not a bunch of keywords stuffed on to a page with very thin content around it. SEO, on the simple side, is your basic business information. Where you are located, hours of operation, phone number, and any categories your company falls into, such as fashion, technology, hobbies, or pets. SEO is also made up of keywords, as mentioned before. These are the words that best describe what your customers will get without any trickery. SEO is made up of genuine information to help your customers find you quickly. SEO is also made up of your company’s goals. This can easily be put on your site by adding in your mission statement. Thus, allowing your customers to know what you and your business stand for. This will, as mentioned above, make your site more trustworthy to those searching for your services.
Wrap-Up
SEO is what drives your business online. It brings customers to your site. The more traffic you have on your site, there is a good chance you will see higher profits. In today’s society, convenience is everything. Optimizing your site will give your customers a convenient way to find you since you are right there at the top of the results page. Customers do not have time to sit and search for hours to find a company to do their project or order that special gift.
Without SEO, your customers will move on to someone else who took the time to stand out from the crowd. There are several ways you can go about optimizing your site for search engines: higher in an SEO wiz, who may not put the time in to keep up with all the changing algorithms, do it yourself, or the work smarter not harder method of hiring in an agency to take care of it. When working with an agency like Scott Keever SEO in Miami, you will be right there at the top of the first page for your customers and potential customers to find.
